Case Studies

Events

Background

Who doesn’t like a good party? The Evil Twin PR team are no exception, but we get our kicks behind the scenes – making sure our clients’ events run smoothly, or that the media attend the event, cover it, or both.

What We Did

Water Polo by the Sea: We have been fortunate enough to work on both the event planning and media relations for this event for the last two years. Effective PR has resulted in sell out events and national media coverage spanning every commercial free to air TV station, national magazines, online, radio and coverage from local and major dailies and weeklies.

Healthy Bones Australia: We have worked with Healthy Bones Australia on both their media launch and event, and their Healthy Bones for Halloween event. Event management coupled with effective media relations resulted in strong media attendance and coverage at both events, raising awareness of the initiative and securing coverage across parties pages through to future health features.

Fine Food Australia & lunch! (Melbourne & Sydney): With a clear focus on trade media to drive awareness and attendance, media relations for these events spanned every conceivable outlet that touches on the food, beverage and hospitality industries. Consumer media entered the mix to generate wider awareness, resulting in coverage across major television stations, radio and major dailies coverage.

Sample Coverage