Case Studies

Kids & Pets


Despite being told never to work with animals or children, we flew in the face of advice and took on both – with great success.

What We Did

Kimochis…Toys with feelings inside: These amazing toys help children learn how to communicate their feelings – and that’s precisely what we communicate to the media. Using topical angles such as bullying, back to school jitters, separation anxiety and so on, Kimochis has resonated with targeted media and our ongoing and creative pitching ensures coverage for the range month in and month out.

Kaylo Luxury Pet Boutique: With a penchant for puppies, we translated our passion for pets to passionate media relations on this short term campaign. By investigating pet related statistics, and translating fashion trends from catwalks to dog walks, we secured coverage across fashion and lifestyle media, in pet-loving pages, and we even positioned pets as the next big thing to hit weddings!

Sample Coverage