What’s Love got to do with it?

When it comes to working in PR, we Evil Twins believe love has a LOT to do with it. But it’s not just public relations – in pretty much everything you do in life, if you don’t love it, it’s just not going to work as well.

The thought of loving your job is one that many people laugh at incredulously, but I am fortunate enough to say that I do love my job. I love public relations, and I love the people I work with. Like any job, PR has its ups and downs, and sometimes the downs are pretty bad – again, like anywhere. But for the most part, at Evil Twin PR we really do love our jobs. There isn’t a day that goes by that we don’t laugh, take some time out to appreciate who and what we work for and with, and generally try to have a good time while still rolling out some devilishly good PR.

And I think that’s what makes us good at what we do. Love. So what’s love got to do with it? And what’s love got to do with PR?

We say everything.