"There is only one thing in the world worse than being talked about, and that is not being talked about."
- Oscar Wilde

Who We Are

Evil Twin is a Sydney based boutique public relations agency, comprising a small team of honest, creative, hardworking and passionate individuals committed to achieving results above and beyond clients’ expectations. We love pr, we work hard at it, and we get results because of it.

After over a decade spent working in public relations, marketing and advertising, Head Twin Jane founded Evil Twin PR to provide the level of service, honesty, care and professional relationships that she found was lacking in traditional agencies.

The Evil Twin team’s professional experiences spans a variety of industries including fashion and beauty, food and FMCG, music and the arts, and luxury real estate. Evil Twin PR’s vast experience comes from work in-house, in agencies, and in a freelance capacity, but what is common to every Twin is a genuine passion for PR – and it’s an enthusiasm that is evident in all that we do, and to all whom we meet.


What We Do

Evil Twin PR’s focus is exactly that – PR – and devilishly good PR at that! We provide PR that is creative and engaging, but that still makes business smarts and achieves the results that our clients want.

Evil Twin PR loves public relations, and clients love Evil Twin because our focus is on them, on their brand, and on getting that brand in front of the eyes, ears and into the hands of their target market. Through strategic public relations, and all that it entails, Evil Twin PR keeps working to ensure that our clients are happy, and consider us an extension of their teams.

Offering expertise across media relations, event management, product placement and publicity, we also work across trade and consumer media for the majority of our clients, ensuring all target markets are reached. Tailored approaches are designed and executed for each market, meaning we are constantly coming up with new ways to speak and new stories to tell on behalf of our clients.

There’s no rest for the wicked (or should that be Evil..) and so we don’t!




From media relations to key messaging to strategic partnerships and celebrity ambassadors, everything Evil Twin PR does is considered, strategic and designed to achieve our clients’ communication objectives with minimal fuss and maximum results. We make sure we understand our clients’ business and their objectives, and we make sure we understand the consumers that our clients want to talk to. Pure Evil genuis! (Or devilishly good PR, even.)


Evil Twin PR loves the media, from the traditional to the social to the new and emerging. We watch it, we read it, we listen to it and we engage with it – and that’s why we do what we do. Evil Twin PR can handle all aspects of media relations: press releases and media liaison, copy writing, key messaging, client media responses, leveraging advertising spend, plus strategic blogger engagement, social media strategy and content creation.


Let’s face it – event management sounds glamorous and fabulous, but anyone who’s ever done it knows it’s hard work and not very glamourous at all. And that’s why Evil Twin PR is happy to manage every aspect of our clients’ events – so they just have to show up and enjoy a great function. Whether it’s an intimate new product launch or a massive after party, we get the right people there, we make sure the event runs smoothly, and we’ll even tidy up at the end if we need to.


At the end of the day, Evil Twin PR is all about getting your product – whether new, old, tangible, intangible, or actually a service, in front of the people that you want to know about it – media and consumer. From new product launches to media relations designed to reinvigorate interest in an existing product, or to product placement and celebrity associations and ambassadorships – Evil Twin PR has done, and will do, it all. Media campaigns, sampling campaigns, stunts and publicity are but a few ways that Evil Twin has worked with clients to ensure products are seen, tested and talked about.


Case Studies

Evil Twin PR has extensive experience in public relations across the fields of beauty, fashion, food/FMCG, and we’re lucky enough to have done the PR for a few amazing events too.

We LOVE our clients, who include the fabulous Schwarzkopf Professional, Indola, Dario Cotroneo, MYCURL, Zeus Hair, Dario D’Agostino and ZaZa’s Melbourne, Johnny Di Francesco and 400 Gradi Melbourne, SachaJuan, Kimochis…Toys With Feeling Inside, MAH Collection, and Water Polo By The Sea.

Campaign work also includes the delightful Elka Whalan, Lorenzo’s, OMG Style accessories, Healthy Bones Australia, Century 21 luxury real estate, Lady Lash eyelash extensions, Uncle Tobys Puffs, Smarties, Fine Food Australia, lunch!, RADAR Communications, the launch of Brioche the Bakery, the re-launch of Madame Fling Flong bar and restaurant, architecture.collective and Platinum Vocal Studio.


You are so on the ball! I’ve loved working with you across beauty and now across health as well, you’re a complete delight and just totally get the Girlfriend brand. Have a wonderful holiday season, and I look forward to working together more in 2015!

- Melissa Mason, Beauty Editor Girlfriend & Total Girl

We were fortunate enough to employ the services of Evil Twin PR for a number of our events in 2013, including lunch! and Fine Food Australia.  Evil Twin went above and beyond throughout these PR campaigns, building their network of contacts, thinking outside of the square and providing added value where possible.  Jane was amazing to work with and incredibly proactive.  We would highly recommend working with Evil Twin, and look forward to employing their services again in the future.

- Diversified Communications Australia

Jane is one of the most dynamic and accountable women I know and having worked with Jane over the last 3 years, she has become an essential part of our business communication. I would highly recommend Evil Twin PR.

- Dario Cotroneo Founder of MYCURL & DARIO Salon

Evil Twin has done an amazing job in supporting the exponential growth of our unique event. Jane and her team are a pleasure to work with and achieved a phenomenal result in ensuring our event was showcased across all media spectrums including the 3 major TV networks with circulation exceeding 19 million. Highly recommend Evil Twin PR.

- Thomas Whalan, Water Polo by the Sea

The team at Evil Twin PR is thoughtful, responsive and so much fun to work with. Jane has an innate ability to creatively deliver exactly what we need, on time and to budget. That’s quite a feat when you consider that we are a not-for-profit promoting healthy bones.

- Nicole Smith, Business Manager – Osteoporosis Australia

I had worked with Evil Twin PR in previous roles and when we needed someone who could quickly identify key media influencers, build up relationships and gain media coverage for our new restaurant Lorenzo’s Italian Eatery at Crows Nest I didn’t hesitate in contacting Jane. Jane quickly responded to the brief with a comprehensive media communication plan including traditional local print media, restaurant review sites and bloggers. Jane and her team implemented the plan with a minimum of fuss, keeping us regularly updated on the media responses. She even went over and above with a social media strategy recommendation for our Facebook page and extended her time on the project over the Xmas break. Jane was flexible around the needs of our start up business and delivered an excellent ROI including delivering strong coverage in key titles within tight deadlines.  I wouldn’t hesitate in recommending Evil Twin PR or engaging Jane again in the future. Thanks Jane !

- Lorenzo’s Italian Eatery

As a public relations consultant for over 30 years in South Africa, and imbued with the concept of going the extra mile…… I cannot begin to express the joy of working with Jane Stabler, whose Evil Twin agency handles the PR for my company, Kimochis, Australia. Not only is she as smart as a whip, but, NOTHING is too much trouble for her or her team. She is so bouncy and upbeat, so full of ideas, and she too, …..goes the extra mile. We simply LOVE working with her.

- Hilary Friedland, Owner/Director Kimochis Australia

It is a pleasure to partner with Evil Twin as they have a great understanding of our brand identity and values. Targeted media opportunities have resulted in great media coverage across various mediums, brand alignments and ambassador relationships. The team are very thorough and responsive in their approach, adding great value to Schwarzkopf Professional brands.

- Ashlee Andrews, Schwarzkopf Professionals & Indola

I would highly recommend Evil Twin PR. Not only are the team a delight to work with, they have delivered impressive and measurable results for our company, constantly searching for new and inventive publicity angles, and we are communicated with thoroughly along the way. For Lady Lash, in terms of marketing our business, it has been the best return on investment so far.

- Charlotte Creasey, Owner of Lady Lash

Jane is such a pleasure to work with, no request is ever too small and her fast responses are always spot on – which is key when there are such tight turnarounds! She always astounds with her great knowledge across all her brands, no matter how big or small they may be.

- Justine Dunton-Rose, Beauty Editor at PopSugar


On Cloud 9

February 20, 2015


On Cloud 9

February 20, 2015

Here at Evil Twin PR, we love our clients. And we don’t just say that – we really do. We have a broad range of

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What’s love got to do with it?

March 1, 2014

When it comes to working in PR, we Evil Twins believe love has a LOT to do with it. But it’s not just public relations

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We’d love you to say hello
We might be a bit naughty but we’re also very nice!

Evil Twin PR
Head Twin: jane@eviltwinpr.com.au
Phone: (02) 8033 2345